As BidMachine expanded its marketing efforts across product launches, global events, and editorial content, the team needed scalable digital systems that kept the brand consistent while enabling faster campaign production.
As a Digital & Brand Designer, I collaborated with the design team on the marketing website while taking full ownership of its Webflow development and management. I designed and built scalable landing pages, developed reusable CMS systems, and created campaign assets that ensured a consistent brand experience across digital touchpoints.
Developed scalable Webflow pages and CMS-driven structures for landing pages, events, and editorial content, supporting flexible content management and consistent digital communication across the platform.
• HubSpot integration
• Greenhouse integration
• China website optimization
Created exhibition and marketing materials for BidMachine's participation in major global events, including ChinaJoy '25 and DMEXCO '25. From large-format booth design to event visuals, swag, and promotional assets.
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Designed modular social media systems supporting global campaigns, event promotion, and product launches across multiple channels.
Designed editorial visuals, whitepapers, and marketing assets while supporting the creation of sales presentations and client-facing decks. Applied the brand system across content, marketing, and sales touchpoints.
